Why UK Businesses Should Choose a Charity of the Year — And Why The Archie Foundation Is an Ideal Partner

In today’s socially conscious business environment, companies are expected to deliver more than great products or services — they’re expected to make a positive impact in their communities. Choosing a Charity of the Year isn’t just a nice gesture; it’s a strategic decision that brings measurable benefits to your business, your employees, the charity you support, and the individuals and families who need it most. 

The Archie Foundation is here for to make the difference for babies, children and families with healthcare and/or bereavement support needs across North Scotland. The Archie Foundation can also be here for your organisation, helping you make the positive impact in your local community that you aspire to. Choosing Archie as your Charity of the Year is your first step on an exciting adventure that can be as transformative for your team as it surely will be for the local babies, children and families who will benefit from your charitable support. 

1. Benefits to Your Business

Raise Your Profile and Enhance Brand Reputation 

Aligning with The Archie Foundation demonstrates your commitment to corporate social responsibility (CSR) and can strengthen your brand reputation with customers who increasingly favour businesses with a social purpose. Research shows that consumers often prefer companies that stand for more than profit — and that can be a strong differentiator in competitive markets. 

Financial Advantages and Tax Relief 

Corporate donations — whether through direct sponsorship, fundraising campaigns, or gifts in kind — are typically eligible for tax relief, making charitable giving financially efficient for businesses. This helps maximise your impact while supporting your bottom line. 

New Marketing and Networking Opportunities 

By partnering with The Archie Foundation, your business gains access to fundraising events, sponsorship opportunities, and community campaigns that can connect you with new audiences. These activities increase visibility for your brand while showing authentic commitment to social good. 

2. Benefits to Your Employees

Boost Engagement and Morale 

Supporting a Charity of the Year can unite your workforce around a shared purpose — energising employees, improving morale, and fostering a more positive workplace culture. Activities like office fundraisers, volunteering days, or challenge events give staff an opportunity to work together outside the usual day-to-day tasks. 

Develop Skills and Wellbeing 

Corporate volunteering isn’t just charity — it’s development. Employees who volunteer report higher motivation, stronger teamwork skills, and increased wellbeing. Formal volunteering programmes also offer opportunities for leadership growth and cross-team collaboration. 

Attract and Retain Talent 

Today’s job seekers are attracted to companies that match their values. Demonstrating a genuine commitment to social impact can help your business attract top talent and foster loyalty among existing staff — especially when employees feel their work contributes to something meaningful. 

3. Benefits to The Archie Foundation

Reliable Funding and Long-Term Support 

By choosing The Archie Foundation as your Charity of the Year, your business can provide predictable funding through sponsorship, fundraising, and payroll giving — enabling long-term planning and meaningful investment in essential services for children and families. 

Expanded Reach and Awareness 

Corporate partnerships raise awareness for The Archie Foundation’s mission and events, helping us reach new donors, volunteers, and supporters who may not have heard about the charity otherwise. 

In-Kind and Pro Bono Support 

Some businesses choose to go beyond financial giving — for example, offering professional services, event support, or logistical help. These contributions can significantly enhance the charity’s operations and impact. 

4. Benefits to Families and Children

Direct Impact on Lives 

Thanks to the generosity of supporters, The Archie Foundation provides vital services — such as family accommodation within or close to the hospitals we support, professional bereavement support and resources, funding specialist medical equipment and making clinical environments more welcoming and child-friendly. Every year we directly help nearly 4,000 children. Indirectly we positively impact on 50,000 children and their families every year. 

Emotional and Practical Support at Critical Times 

The charity’s services — including  Archie’s Child Bereavement Service — offer tailored emotional guidance and practical resources to families at some of the most difficult moments of their lives, easing stress and improving wellbeing. 

Making It Work for Your Business 

Choosing The Archie Foundation as your Charity of the Year is about more than fundraising — it’s about integrating social impact into your company’s culture and strategy. Start by: 

• Engaging employees in selecting fundraising activities 

• Setting clear goals for corporate fundraising and volunteering 

• Promoting your partnership across social media, internal comms, and external marketing 

• Celebrating achievements throughout the year with updates and events 

A well-executed Charity of the Year programme can generate lasting benefits for your business, contribute meaningfully to the community, and create lasting positive change.